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Diego Marchetti
Marketing Lead, Peppergrove
“Forty product descriptions in one afternoon, and each still sounded like our brand — the backlog the whole team dreaded finally cleared.”
Peppergrove has a catalogue of a few hundred products and every one needs a description that sounds like us and not like a spec sheet. That work used to sit at the bottom of every sprint.
We trained Quantum on twenty of our best existing descriptions, then ran the rest through it in batches. Forty came back in a single afternoon, and the edits were tone, not rewrites.
The backlog that had haunted the team for a year cleared in a week. The new pages convert as well as the ones we agonised over, which settled a long argument about whether AI copy could carry our brand.